Coach Approach


This 20-hour course serves as the primary course for the 30-Hour Board Certified Coach training program, and incorporates core content from our 40 hour Foundational Course. It provides students with core coaching competencies, techniques and professional practice standards. Students completing this course as part of their 30-Hour Board Certified training program will need to complete an additional 10 hours of electives.

The Coach Approach course focuses on the skills used by professional coaches, covering the definition of coaching; the distinctions between counseling, therapy, and coaching; the ethics of coaching; and a strong focus on the development of the basic coaching skills or core competencies, including but not limited to creating rapport, reframing, open questions, and active listening, and goal setting.

Learning is developed both through readings, in class experiential and observational learning, reinforced through weekly Peer Coaching sessions. To gain the most out of this learning experience, students will be asked to prepare for and participate in two teleclasses per week (1 hour each), complete post-class assignments (called fieldwork) and participate in 1 weekly Peer Group "practice" session over the phone (also 1 hour). The total estimated time commitment per week is 4 to 5 hours. Students must complete a written exam of 70% or better in order to successfully pass this course.

Areas directly addressed include:

  • Fundamental coaching skills
  • Ethical and professional practice
  • Screening and orientation
  • Interventions for individuals
  • Interventions for businesses and organizations
  • Explain coaching processes to client
  • Providing coaching via distance technologies
  • Facilitate client development of decision making skills
  • Assist clients in their role transitions
  • Facilitate client use of resources in coaching (books, articles, skills, habits etc)
  • Apply standards of practice of coaching
  • Promote awareness of coaching


By the completion of the Coach Approach course, students will:

  • Be familiar with and comfortable with basic coaching skills and methods that enable you to serve as a coach.
  • Develop an understanding of the evidence-based theories, philosophies, and models on which the profession of coaching is based and be able to explain the process of coaching to a client.
  • Understand and apply the ethical standards of the profession of coaching in your work with clients.
  • Be able to use basic methods and strategies for personal coaching and for corporate/business coaching.
  • Be able to design your coaching business distinct from your counseling or therapy practice and the ethical issues which must be considered.
  • Identify the transferable skills that form your background and what non-transferable skills, methods, habits, and orientations you need to leave behind.

CEU’s for this course have been approved by ICF.

Students will need to have regular access to the internet and ILCT website.

Meets the requirements for 20 of the 30 hours of training for qualified individuals who plan to pursue Board Certified Coach credential (BCC).

Required Textbook 
Becoming a Professional Life Coach: Lessons from the Institute for Life Coach Training
By Dr. Patrick Williams, MCC, BCC

Frequency: This course is offered 10 or 11 times each year.

Course Prerequisites

  • A Doctorate degree, or Masters in Counseling, licensure as a counselor, or NCC